In part 1 I established the critical importance of ensuring that your product discovery efforts are aligned with the organization’s strategy, platform capabilities and marketing and sales structure go-to-market. In part 2 I turn to the “process” of customer discovery, but from a unique perspective. Much has been written on the process of discovery and the … [Read more...] about Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
Access Models
Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
We are at the conclusion of this six part series on designing, implementing and measuring a licensing strategy. The key steps we have explored include assessing and organizing your catalog into categories of expected volume of usage and/or sales. We also discussed techniques for establishing a comprehensive view on possible channel partners and available … [Read more...] about Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
If you have read the first four parts in this series, then you have analyzed and segmented your content catalogue, evaluated all potential distribution partners and their many business models, and you have considered if an exclusive distribution deal with a major partner is an appropriate strategy for your business. From this foundation you are now ready to … [Read more...] about Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New product development practice is simultaneously creative and grounded in the specific context of the business where you operate as a product manager. There are infinite problems and needs you will uncover in customer discovery, but relatively few of these will be an ideal fit to pursue for your company or organization. Content-based, technology enabled … [Read more...] about Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New Product Development is Hard: Eight Steps for Developing Content-Based Products for Learning and Research
New product development is hard. The difficulty in new product development is not in addressing an unmet need with a new product, for unmet needs are limitless. The difficulty in new product development is committing to the discipline of patient discovery and in resisting the pressure to conform to delivery dates and top-down product cultures that prize the … [Read more...] about New Product Development is Hard: Eight Steps for Developing Content-Based Products for Learning and Research
Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners
In the two prior installments in this series on content licensing strategy, I offered practical guidance on assessing the library channel revenue potential of your catalog, new releases to longtail, and how to identify and evaluate the available channel partners that your publishing or distribution business can align with to address all licensing opportunity … [Read more...] about Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners