We are at the conclusion of this six part series on designing, implementing and measuring a licensing strategy. The key steps we have explored include assessing and organizing your catalog into categories of expected volume of usage and/or sales. We also discussed techniques for establishing a comprehensive view on possible channel partners and available … [Read more...] about Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
Developing a Higher Education Licensing Strategy: A 6-Part Series
Grow your licensing revenue by implementing the guidance in this six part series on developing a licensing strategy.
If you have read the first four parts in this series, then you have analyzed and segmented your content catalogue, evaluated all potential distribution partners and their many business models, and you have considered if an exclusive distribution deal with a major partner is an appropriate strategy for your business. From this foundation you are now ready to … [Read more...] about Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
The alternative to an optimized multi-partner, multi-channel content licensing and distribution strategy is to develop long-term, exclusive partnerships for distribution in all or select channels in which your publishing or distribution business participates. In this six part series on content licensing strategy, I focus almost entirely on the tactics and … [Read more...] about Content Licensing Strategy Part 4: Determine If You Can Demand an Exclusive with a Distribution Partner
In the two prior installments in this series on content licensing strategy, I offered practical guidance on assessing the library channel revenue potential of your catalog, new releases to longtail, and how to identify and evaluate the available channel partners that your publishing or distribution business can align with to address all licensing … [Read more...] about Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners
I fundamentally believe in the opportunity for an ever-expanding pie of licensing distribution revenue, and that concern over competing channel revenue cannibalization is almost always overstated. If you are a publisher of valuable content with the goal of increasing revenue and usage, you have to be willing to experiment and measure and adjust. If you … [Read more...] about Content Licensing Strategy Part 2: Establish a Complete Picture of all Available Channel Partners
In this series on content licensing strategy, I will walk you through the six steps necessary to be confident you have fully leveraged partner distribution through the Higher Education library channel. The principles and recommendations will apply to assessing and participating in other channels, such as the consumer channel, the corporate library channel or … [Read more...] about Six Steps to Developing a Higher Education Library Content Licensing Strategy