There are six steps to fully leverage partner distribution through the Higher Education library channel. These principles and recommendations apply to assessing and participating in other channels such as the consumer channel, the corporate library channel, or the public library channel as well. Part 1: Assess your catalog – published and forthcoming – to … [Read more...] about Content Licensing Strategy (6-Part Series)
Licensing
The Lived Places Publishing Library Collection Model
Lived Places Publishing is equally committed to expanding the availability of content that improves classroom learning and discussion in regard to social identity and location and expanding access and affordability in library access. In this post from the Lived Places Publishing blog I describe how we are pushing forward whole ebook interlibrary loan, … [Read more...] about The Lived Places Publishing Library Collection Model
Three Levers Publishers Control That Partners Should Understand For Effective Negotiating
Publishers, that is enterprises devoted to bringing to life the intellectual work of content creators for commercial ends, thrive in the world of digital distribution when they most skillfully manipulate three key levers that are entirely within the publisher’s control: 1. The timing of release and point of first access, 2. The digital list price and … [Read more...] about Three Levers Publishers Control That Partners Should Understand For Effective Negotiating
Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Content is the lifeblood of the educational technology products faculty, learners and researchers rely on to do meaningful work in higher education institutions. The momentum of investment in the educational technology space toward companies building software as a Service (SaaS) products should not confuse the critical point that original published content … [Read more...] about Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
In part 1 I established the critical importance of ensuring that your product discovery efforts are aligned with the organization’s strategy, platform capabilities and marketing and sales structure go-to-market. In part 2 I turn to the “process” of customer discovery, but from a unique perspective. Much has been written on the process of discovery and the … [Read more...] about Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
We are at the conclusion of this six part series on designing, implementing and measuring a licensing strategy. The key steps we have explored include assessing and organizing your catalog into categories of expected volume of usage and/or sales. We also discussed techniques for establishing a comprehensive view on possible channel partners and available … [Read more...] about Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models