My writing in 2021 was focused on new product development, publishing, and licensing strategy with an occasional thought piece on the intersection of platforms, business models, and negotiating strategy. This piece is a departure from form in that I would like to share my four most significant observations from 2021 in regard to the higher education … [Read more...] about 2021 In Review: My Four Critical Observations
Publishing
Lived Places Publishing: Our Founding Mission
Affordable Course Readings, Library-Friendly Access, and Giving Voice to Social Identity in Context and Place By David Parker, Publisher and Co-Founder Lived Places Publishing launched in April 2021, guided by the belief that our team of editors and authors can innovate both in terms of content and with regards to access and affordability. Our enterprise … [Read more...] about Lived Places Publishing: Our Founding Mission
Three Levers Publishers Control That Partners Should Understand For Effective Negotiating
Publishers, that is enterprises devoted to bringing to life the intellectual work of content creators for commercial ends, thrive in the world of digital distribution when they most skillfully manipulate three key levers that are entirely within the publisher’s control: 1. The timing of release and point of first access, 2. The digital list price and … [Read more...] about Three Levers Publishers Control That Partners Should Understand For Effective Negotiating
Developing Content-Based Products for Learning and Research Part 4: The Components of a Business Case
We have arrived at the moment we need to sell our new product concept to senior leadership. We have completed customer discovery and established a concept that satisfies a significant unmet need for our customers. We have established with a representative mix of our publishing partners a model they will support with licensed content. Finally, we have … [Read more...] about Developing Content-Based Products for Learning and Research Part 4: The Components of a Business Case
Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Content is the lifeblood of the educational technology products faculty, learners and researchers rely on to do meaningful work in higher education institutions. The momentum of investment in the educational technology space toward companies building software as a Service (SaaS) products should not confuse the critical point that original published content … [Read more...] about Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New product development practice is simultaneously creative and grounded in the specific context of the business where you operate as a product manager. There are infinite problems and needs you will uncover in customer discovery, but relatively few of these will be an ideal fit to pursue for your company or organization. Content-based, technology enabled … [Read more...] about Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context