We have arrived at the moment we need to sell our new product concept to senior leadership. We have completed customer discovery and established a concept that satisfies a significant unmet need for our customers. We have established with a representative mix of our publishing partners a model they will support with licensed content. Finally, we have … [Read more...] about Developing Content-Based Products for Learning and Research Part 4: The Components of a Business Case
Publishing
Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Content is the lifeblood of the educational technology products faculty, learners and researchers rely on to do meaningful work in higher education institutions. The momentum of investment in the educational technology space toward companies building software as a Service (SaaS) products should not confuse the critical point that original published content … [Read more...] about Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New product development practice is simultaneously creative and grounded in the specific context of the business where you operate as a product manager. There are infinite problems and needs you will uncover in customer discovery, but relatively few of these will be an ideal fit to pursue for your company or organization. Content-based, technology enabled … [Read more...] about Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New Product Development is Hard: Eight Steps for Developing Content-Based Products for Learning and Research
New product development is hard. The difficulty in new product development is not in addressing an unmet need with a new product, for unmet needs are limitless. The difficulty in new product development is committing to the discipline of patient discovery and in resisting the pressure to conform to delivery dates and top-down product cultures that prize the … [Read more...] about New Product Development is Hard: Eight Steps for Developing Content-Based Products for Learning and Research
Open for Business: Parker the Publisher
In my experience, publishers and distributors of digital learning content benefit from guidance in three critical areas: licensing strategy, new business access model creation, and new content publishing strategy. My desire to support content creators, large and small, across all media types from video, music, books, podcasts and more to grow their library … [Read more...] about Open for Business: Parker the Publisher