Publishers, that is enterprises devoted to bringing to life the intellectual work of content creators for commercial ends, thrive in the world of digital distribution when they most skillfully manipulate three key levers that are entirely within the publisher’s control: 1. The timing of release and point of first access, 2. The digital list price and … [Read more...] about Three Levers Publishers Control That Partners Should Understand For Effective Negotiating
Developing Content-Based Products for Learning and Research Part 4: The Components of a Business Case
We have arrived at the moment we need to sell our new product concept to senior leadership. We have completed customer discovery and established a concept that satisfies a significant unmet need for our customers. We have established with a representative mix of our publishing partners a model they will support with licensed content. Finally, we have … [Read more...] about Developing Content-Based Products for Learning and Research Part 4: The Components of a Business Case
Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Content is the lifeblood of the educational technology products faculty, learners and researchers rely on to do meaningful work in higher education institutions. The momentum of investment in the educational technology space toward companies building software as a Service (SaaS) products should not confuse the critical point that original published content … [Read more...] about Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
In part 1 I established the critical importance of ensuring that your product discovery efforts are aligned with the organization’s strategy, platform capabilities and marketing and sales structure go-to-market. In part 2 I turn to the “process” of customer discovery, but from a unique perspective. Much has been written on the process of discovery and the … [Read more...] about Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
We are at the conclusion of this six part series on designing, implementing and measuring a licensing strategy. The key steps we have explored include assessing and organizing your catalog into categories of expected volume of usage and/or sales. We also discussed techniques for establishing a comprehensive view on possible channel partners and available … [Read more...] about Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
If you have read the first four parts in this series, then you have analyzed and segmented your content catalogue, evaluated all potential distribution partners and their many business models, and you have considered if an exclusive distribution deal with a major partner is an appropriate strategy for your business. From this foundation you are now ready to … [Read more...] about Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection