globalEDGE

The globalEDGE website has been a go-to resource for students and professors in the international business field for almost two decades. globalEDGE lives on hundreds of university library LibGuides as a primary resource for comparative country research projects on culture and product market entry strategy. The team at Michigan State University that manages globalEDGE reached out to David Parker to do a study on how the globalEDGE site could be improved for current users. David conducted competitive analysis, interviews with end-users and stakeholders, and delivered a product plan to streamline and focus globalEDGE as the leading non-paywalled, open access website for international business students writing country research projects.

“Combining his profound insights and seasoned experience developing research database user design with faculty and student interviews and competitor research he conducted, David provided invaluable suggestions to enhance the functionality and accessibility of our international business website, globalEDGE. David helped us hone in on the use case we support, which is open versus paywalled research data access. We are confident that his practical and constructive ideas will help us redesign a more engaging website for faculty designing courses and students completing international business research projects.”