We are at the conclusion of this six part series on designing, implementing and measuring a licensing strategy. The key steps we have explored include assessing and organizing your catalog into categories of expected volume of usage and/or sales. We also discussed techniques for establishing a comprehensive view on possible channel partners and available … [Read more...] about Content Licensing Strategy Part 6: Build a Template to Track and Measure Performance Across Partners and Business Models
Demand Driven Access
Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
If you have read the first four parts in this series, then you have analyzed and segmented your content catalogue, evaluated all potential distribution partners and their many business models, and you have considered if an exclusive distribution deal with a major partner is an appropriate strategy for your business. From this foundation you are now ready to … [Read more...] about Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
Content Licensing Strategy Part 4: Determine If You Can Demand an Exclusive with a Distribution Partner
The alternative to an optimized multi-partner, multi-channel content licensing and distribution strategy is to develop long-term, exclusive partnerships for distribution in all or select channels in which your publishing or distribution business participates. In this six part series on content licensing strategy, I focus almost entirely on the tactics and … [Read more...] about Content Licensing Strategy Part 4: Determine If You Can Demand an Exclusive with a Distribution Partner
Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners
In the two prior installments in this series on content licensing strategy, I offered practical guidance on assessing the library channel revenue potential of your catalog, new releases to longtail, and how to identify and evaluate the available channel partners that your publishing or distribution business can align with to address all licensing opportunity … [Read more...] about Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners