If you have read the first four parts in this series, then you have analyzed and segmented your content catalogue, evaluated all potential distribution partners and their many business models, and you have considered if an exclusive distribution deal with a major partner is an appropriate strategy for your business. From this foundation you are now ready to … [Read more...] about Content Licensing Strategy Part 5: Timing of Content Release, Access Model Selection and Partner Selection
Content Licensing
Content Licensing Strategy Part 4: Determine If You Can Demand an Exclusive with a Distribution Partner
The alternative to an optimized multi-partner, multi-channel content licensing and distribution strategy is to develop long-term, exclusive partnerships for distribution in all or select channels in which your publishing or distribution business participates. In this six part series on content licensing strategy, I focus almost entirely on the tactics and … [Read more...] about Content Licensing Strategy Part 4: Determine If You Can Demand an Exclusive with a Distribution Partner
The Peril of Zero Sum Thinking in Content Distribution Strategy
Throughout my career as a publisher and platform manager licensing and distributing eBooks and streaming video, I have encountered no shortage of publishers and distributors who too easily succumb to the fallacy of zero sum thinking. The basic belief is publisher-direct sales will suffer if the same content is licensed for distribution. The advent of … [Read more...] about The Peril of Zero Sum Thinking in Content Distribution Strategy
Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners
In the two prior installments in this series on content licensing strategy, I offered practical guidance on assessing the library channel revenue potential of your catalog, new releases to longtail, and how to identify and evaluate the available channel partners that your publishing or distribution business can align with to address all licensing opportunity … [Read more...] about Content Licensing Strategy Part 3: Understand all Available Business Models Represented by Channel Partners
Content Licensing Strategy Part 2: Establish a Complete Picture of all Available Channel Partners
I fundamentally believe in the opportunity for an ever-expanding pie of licensing distribution revenue, and that concern over competing channel revenue cannibalization is almost always overstated. If you are a publisher of valuable content with the goal of increasing revenue and usage, you have to be willing to experiment and measure and adjust. If you … [Read more...] about Content Licensing Strategy Part 2: Establish a Complete Picture of all Available Channel Partners
Six Steps to Developing a Higher Education Library Content Licensing Strategy
In this series on content licensing strategy, I will walk you through the six steps necessary to be confident you have fully leveraged partner distribution through the Higher Education library channel. The principles and recommendations will apply to assessing and participating in other channels, such as the consumer channel, the corporate library channel or … [Read more...] about Six Steps to Developing a Higher Education Library Content Licensing Strategy