Content is the lifeblood of the educational technology products faculty, learners and researchers rely on to do meaningful work in higher education institutions. The momentum of investment in the educational technology space toward companies building software as a Service (SaaS) products should not confuse the critical point that original published content … [Read more...] about Developing Content-Based Products for Learning and Research Part 3: Publisher and Content Partner Discovery
New Product Development Process
Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
In part 1 I established the critical importance of ensuring that your product discovery efforts are aligned with the organization’s strategy, platform capabilities and marketing and sales structure go-to-market. In part 2 I turn to the “process” of customer discovery, but from a unique perspective. Much has been written on the process of discovery and the … [Read more...] about Developing Content-Based Products for Learning and Research Part 2: Customer Discovery
Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New product development practice is simultaneously creative and grounded in the specific context of the business where you operate as a product manager. There are infinite problems and needs you will uncover in customer discovery, but relatively few of these will be an ideal fit to pursue for your company or organization. Content-based, technology enabled … [Read more...] about Developing Content-Based Products for Learning and Research Part 1: Understand Your Strategic, Technical and Go-To-Market Context
New Product Development is Hard: Eight Steps for Developing Content-Based Products for Learning and Research
New product development is hard. The difficulty in new product development is not in addressing an unmet need with a new product, for unmet needs are limitless. The difficulty in new product development is committing to the discipline of patient discovery and in resisting the pressure to conform to delivery dates and top-down product cultures that prize the … [Read more...] about New Product Development is Hard: Eight Steps for Developing Content-Based Products for Learning and Research